Website Sprint

A complete marketing website, idea to live, in 3–4 weeks.

Most website projects take 12–16 weeks and cost $40,000–$80,000. A lot of that pays for agency overhead — strategists, designers, copywriters, and developers each owning one piece and handing it to the next person.

That model made sense before one experienced person could do all of it better and faster with a proven AI-assisted process.


Every engagement starts with your situation and is tailored to support your goals.

Now booking for Q3 & Q4. I run one Sprint at a time.


Every engagement starts with your situation and is tailored to support your goals.

A Comparison

Most projects don't need an agency anymore.

Agency

Website Sprint

Timeline

14 – 20 Weeks

3 – 4 Weeks

Investment

$40 – 80K

$10K

Handoffs

Sales -> Strategy -> Design -> Dev

One person + AI: Idea → Live.

One person:
Idea -> Live

Point of Contact

Account Manager

Me

Get 'er done!

Agency

Website Sprint

Timeline: 14 – 20 Weeks

Timeline: 3 – 4 Weeks

Investment: $40 – 80K

Investment: $10K

Handoffs: Sales -> Strategy -> Design -> Dev

One person: Idea -> Live

Contact: Account Manager

Contact: Me

What's included

Get all your bases covered

Brand positioning and messaging

Get clear on what you're saying and who you're saying it to before anything is built.

Site design and build in Framer

Fast, flexible, and easy to update after launch.

Copy direction and editing

Shaping the language across every page.

SEO and GEO setup

Built and structured so search engines and AI tools can find and understand you.

Framer CMS training and handoff

So you're not dependent on me for basic updates.

30 days of support after launch

Small fixes and quick questions as you get settled.

Let’s get started

How it works

Reserve your spot and receive a call within 1 business day to schedule our kickoff meeting. Four weeks later, you’re live.

01

WEEK 1

Strategy, positioning & design style

We align on direction before a single pixel is built.

02

WEEK 2

Copywriting & build-out

Real pages take shape — not wireframes, not mockups.

03

WEEK 3

Revisions, QA & approval

You give notes once — I fold them in and tighten everything.

04

WEEK 4

Go live & support

Launch day, plus I stay close while it beds in.

$10,000 total. $2,000 deposit to secure your spot. If bookings are full, join the waitlist for future availability.

Build vs buy

Why not just make your own website?

You can. Plenty of people start. Here’s what the next four months end up looking like.

Do it yourself

Website Sprint

Strategy

You guess, then rebuild when it feels off

Settled first, before anything gets designed

Copy

You draft the About page four times and hate all four

Every page written in your voice, one voice throughout

Design

Template plus your best judgment

20 years of decisions, made once, correctly

Analytics

A weekend in Tag Manager, never sure it fires

GA4 and tracking wired and tested before launch

AI search

Decisions you didn’t know were decisions

Structured so ChatGPT and Google’s AI answers cite you

Launch

DNS, SSL, the email that breaks. Someday.

Live in 3 to 4 weeks

Price

“Free,” plus four months of your evenings

$10,000 fixed

Your job

All of it

Review twice

Do it yourself
Strategy
You guess, then rebuild when it feels off
Copy
You draft the About page four times and hate all four
Design
Template plus your best judgment
Analytics
A weekend in Tag Manager, never sure it fires
AI search
Decisions you didn’t know were decisions
Launch
DNS, SSL, the email that breaks. Someday.
Price
“Free,” plus four months of your evenings
Your job
All of it
Recommended
Website Sprint
Strategy
Settled first, before anything gets designed
Copy
Every page written in your voice, one voice throughout
Design
20 years of decisions, made once, correctly
Analytics
GA4 and tracking wired and tested before launch
AI search
Structured so ChatGPT and Google’s AI answers cite you
Launch
Live in 3 to 4 weeks
Price
$10,000 fixed
Your job
Review twice
Traditional agency
Strategy
A discovery phase, billed by the week
Copy
A copywriter who met you once
Design
Good, eventually, after rounds of revisions
Analytics
A separate line item, handled by “the dev team”
AI search
Most haven’t caught up to it yet
Launch
3 to 6 months, if the timeline holds
Price
$30K to $80K, plus change orders
Your job
Weekly status meetings
Do it yourself
Strategy
You guess, then rebuild when it feels off
Copy
You draft the About page four times and hate all four
Design
Template plus your best judgment
Analytics
A weekend in Tag Manager, never sure it fires
AI search
Decisions you didn’t know were decisions
Launch
DNS, SSL, the email that breaks. Someday.
Price
“Free,” plus four months of your evenings
Your job
All of it
Recommended
Website Sprint
Strategy
Settled first, before anything gets designed
Copy
Every page written in your voice, one voice throughout
Design
20 years of decisions, made once, correctly
Analytics
GA4 and tracking wired and tested before launch
AI search
Structured so ChatGPT and Google’s AI answers cite you
Launch
Live in 3 to 4 weeks
Price
$10,000 fixed
Your job
Review twice

Four months of becoming a mediocre generalist, or four weeks of someone else’s twenty years.

Do it yourself

Website Sprint

Strategy

You guess, then rebuild when it feels off

Settled first, before anything gets designed

Copy

You draft the About page four times and hate all four

Every page written in your voice, one voice throughout

Design

Template plus your best judgment

20 years of decisions, made once, correctly

Analytics

A weekend in Tag Manager, never sure it fires

GA4 and tracking wired and tested before launch

AI search

Decisions you didn’t know were decisions

Structured so ChatGPT and Google’s AI answers cite you

Launch

DNS, SSL, the email that breaks. Someday.

Live in 3 to 4 weeks

Price

“Free,” plus four months of your evenings

$10,000 fixed

Your job

All of it

Review twice

George Irwin has been advising and leading brand and digital work for more than 20 years, including creative direction at Glide and running Western Gallery. He's been designing and building websites since the internet became a thing.

But don't take my word for it

“What I’ve always appreciated about George is his entrepreneurial mindset. He cares about how the business grows, how clients win, and how creative work translates into measurable outcomes.”

“What I’ve always appreciated about George is his entrepreneurial mindset. He cares about how the business grows, how clients win, and how creative work translates into measurable outcomes.”

“What I’ve always appreciated about George is his entrepreneurial mindset. He cares about how the business grows, how clients win, and how creative work translates into measurable outcomes.”

Brooke Miceli, VP at GLIDE

Let's chat

I’d love to hear what you’re working on.

I love helping clients win. Holler at me for a free 15 minute consultation.

Let's chat

I’d love to hear what you’re working on.

I love helping clients win. Holler at me for a free 15 minute consultation.