George Irwin is the founding director of Western Gallery: an innovative, virtual-first fine art gallery focused on the lifestyles and artists of the American West.

A lifelong creative, Irwin found himself at the center of the western art community while curating a feed of his favorite works on Instagram, branded as @westerngallery. Building upon this, Irwin launched a podcast, Horizons by Western Gallery, and blended his experiences in design, tech and artist development to build the online home for the growing brand at

Now representing a growing roster of reputable artists, hosting major online exhibitions and moving into the physical world with pop-up events across Texas, Irwin continues to blaze new trails in the western art market.

He lives in Dallas with his wife and two young sons.