Client needs, what I did, and the results.
“What I’ve always appreciated about George is his entrepreneurial mindset. He cares about how your business grows, how clients win, and how creative work translates into measurable outcomes.”
With GLIDE
One of Central Texas’s largest youth soccer clubs, with a site built around the org chart instead of how families decide.
I directed creative through the design phase.
“[George] makes complex ideas very clear and easy to understand. We’ve seen a 30%–50% increase in sponsorship inquiries, which we directly attribute to the new website.”
303%
more event registrations in the first thirty days
With GLIDE
A text-heavy site no longer matched the organization’s scale.
I led creative direction. Dense institutional information became clear pathways, including an “I want to…” menu for families, professionals and donors.
76%
longer engagement time
With GLIDE
An industry leader in modular buildings with a dated site and poor search visibility.
I directed creative through launch.
“Our new website launched in November, and we already have seen huge benefits across the board by December.”
63%
more quotes requested
Advising
Artists I’ve worked with have gone on to place work with galleries like Medicine Man, Manitou, Blue Rain and Visions West Contemporary. Several have sold out exhibitions. Many have been accepted or invited to national juried exhibitions like Coors, Small Works, Great Wonders and the CM Russell auction. They’ve received earned media features in prominent art publications.
I work with artists to clarify their story, their approach, and present their work in a way that will resonate with collectors and the industry, and do my best to set them up for a successful career.
10+ years
championing artists in the Western art market
With GLIDE
In-home senior care growing fast across the country, on a site that was hard for the team to manage and hard for families to find a nearby location and ask for care.
My first project directing creative from start to finish at GLIDE. Families say what they need and the site walks them to the nearest location and the request, and the team adds a new location on its own.
90.7%
more leads
With GLIDE
An AI-powered operating system for finance operations, from pre-trade to settlement, with a product too complex for its site to explain to a varied client base.
I directed creative.
66%
higher engagement rate
With GLIDE · H. E. Butt Foundation
An online magazine whose stories were hard to find, tricky to format and weren’t making the kind of impact that they should.
I directed creative from a team site visit through launch. Editors now publish multimedia features without a developer. And readers experience much more immersive features.
Rainwater harvesting, Central Texas
Positioning, and a full website overhaul.
Let’s chat about what you’re making and where you need support. If I can help, we’ll chat about how. If I’m not a good fit, I’ll let you know.
