Story & Site · Three months
What you make, presented the way you’ve always wanted it seen.
For people who would rather make the thing than sell it. I work out who buys it and why, write the story in your words, and build the site that carries it. You end up with a site that sells for you and a list that belongs to you.
What it becomes
An artist
The paintings grouped into collections with a reason to sit together, a statement, and a site that sells originals and prints.
A founder
The product and the story of why it exists, and a site that takes the order or books the call.
A cultural org
The program and the case for supporting it, and a site that signs people up.
A company
The offer and the proof, and a site that produces the inquiry.
The three months
Month one
A 50-minute call to open the month, then an interview to gather the raw material, then positioning: who buys, and why.
Month two
A screen share to open the month, then the story: the about page, the statement, and your work grouped into collections with a reason to sit together.
Month three
A screen share to open the month, then the site goes live with email capture on and a first note out to your list.
What you end up with
- Positioning
- Who buys what you make, and why
- Story
- Your about page and statement, and your work grouped with a reason
- Site
- Live, with email capture on and a first note out to your list
- Yours to keep
- You own the site, the domain and the list. We choose the platform together in month one, based on what the site needs to do. Hosting runs from a few dollars to about $45 a month, billed to you directly.
- Price
- $4,200, or three payments of $1,400
Western Gallery
Working with me doesn’t change how I or any juror evaluates your work for a Western Gallery call or exhibition, and I don’t advise clients on submitting to my own calls.
Let’s talk
Send a link to your work and a few sentences on where you want it to go. We start with a call.
george@georgeirwin.com